Universal Wishlist

A universal wishlist is a single list that holds products from any online store, instead of one list per retailer. You paste a product link from Amazon, Etsy, Target or anywhere else and the item appears with its photo and price. Ouish is a free universal wishlist app: any store, cash gifts alongside items, private reservations, and one link at ouish.co/your-name that opens on any phone.

Create a Free Wishlist Try it with a product link

The problem with store wishlists is that you end up with six of them. One on Amazon, one on ASOS, one on Etsy, a screenshot folder for the rest. A universal wish list replaces all of that with one page you can share once.

Ouish goes a step further than most universal wishlist apps. Alongside products, you can add cash goals, collect contributions in a wallet, and withdraw to your bank. And because gift givers do not need an account, the link works for everyone from your best friend to your grandmother.

Try it with any product link

Paste a link from Amazon, Etsy, Target or any online store. Ouish pulls the name, photo and price so you never type them out.

Try an example:

What makes a good universal wishlist app

It has to actually be universal: paste any product URL and get a usable card, with a manual fallback for stores that block automated fetches. It should keep reservations private from the list owner. It should not require gift givers to download anything. And it should treat cash as a first-class gift rather than an afterthought.

Ouish is free with no premium tier and no caps. It works as a web app, so there is nothing to install; open ouish.co on any phone and add it to your home screen.

How the universal wishlist works

1
Sign up and name your list
Create a free account, pick an occasion or choose "just because", and set your link, for example ouish.co/kemi.
2
Paste links from any store
Copy a product URL from Amazon, Etsy, Target, Walmart, ASOS, AliExpress, Temu, Jumia or any product page. Ouish fetches the name, image and price. Edit anything you like.
3
Add cash goals next to products
For anything too big for one person, add a cash goal with a target. Contributions collect in your wallet and can be withdrawn to your bank.
4
Share one link
Send ouish.co/your-name anywhere. Visitors reserve items or contribute as guests; you are not told who reserved what.

What you get with Ouish

Truly any store
Amazon, Etsy, Shopify stores, Target, Walmart, ASOS, AliExpress, Temu, Jumia, Bumpa and any other product page. If a store blocks automated fetches, add the item by hand with your own photo.
Auto-filled product cards
Paste a link and the title, image and price appear. Try it in the demo above with any product URL.
Cash gifts on the same list
Add a cash goal for a flight, a course or a laptop. Friends contribute any amount. Ouish charges no platform fee; only the processor’s standard fee applies.
Private reservations
Reserved items show as taken to other visitors, but the list owner is not told who reserved them.
Guests, not accounts
Anyone can open your link, reserve and buy, or contribute cash, without signing up or installing an app.
Multi-currency contributions
Wishlists run in USD or NGN, and contributors can give from anywhere. Withdraw to your bank from the built-in wallet.

Ouish vs other universal wishlists

Feature	Ouish	Thingstogetme	Giftful
Add items from any store	Yes, paste any product URL	Yes, browser plugin adds from any site	Yes, any online retailer
Cash gifts	Yes, no platform fee (processor fees apply)	Money Funds (US, UK and Europe)	Not stated on Giftful’s site
Free with no caps	Yes, no premium tier, no item caps	Free, no sign-up required	Free (App Store listing)
No account needed to buy	Yes, givers buy or contribute as guests	Yes	Not stated
Multi-currency	USD and NGN wishlists; contributors give from anywhere	Not stated	Not stated
Reservation system	Yes, the recipient is not told who reserved what	Yes, givers tick off gifts	Yes, private gift claiming
Apps	Web app, works on any phone	iOS, iPad and Android	iOS and Android

Competitor details were checked against each company’s own website, help centre or app store listing in September 2026. "Not stated" means the company does not publish a clear answer. Features change, so confirm on their sites before you decide.

Universal Wishlist FAQ

What is a universal wishlist?

A universal wishlist is one list that can hold products from any online store, rather than a separate wishlist inside each retailer’s website. You add items by pasting product links, and the list shows each one with its photo and price. Because it is store-independent, you share a single link no matter where the items come from.

What are the best universal wishlist apps?

Ouish, Things To Get Me, Giftful, GiftList and Listful all let you add items from any store. Ouish is the one that also handles cash gifts with a built-in wallet, hides reservations from the list owner, lets gift givers act as guests, and runs as a web app with no download. Things To Get Me and Giftful publish iOS and Android apps.

How to create a universal wishlist?

Sign up at ouish.co/signup, name your list, and paste product links from any store. Each link becomes a card with the name, image and price. Add a cash goal if you want one, then share your ouish.co link by text, WhatsApp, email or social media.

Does a universal wishlist work with Amazon?

Yes. Paste an Amazon product link into Ouish and the title, image and price fill in. You can put Amazon items next to items from Etsy, Target or any other store on the same list. Gift givers click through to Amazon to buy, so nothing about the purchase changes.

Is a universal wishlist free?

Ouish is free with no premium tier and no caps on lists or items. Things To Get Me and Giftful are also free. Listful has a free plan with an optional Pro upgrade.

Can I add things that are not from a store?

Yes. Add any item by hand with a name, price and your own photo, for example a gift card, an experience, or something from a physical shop. Cash goals cover anything that does not have a product page at all.